How to Choose the Right Game Art Outsourcing Agency: 5 Key Tips

Gamix Labs
5 min readApr 3, 2023

Hiring candidates for outsourcing services firms is not an easy task. The hiring process requires a lot of expertise, as even a small mistake can cost you thousands of dollars, or can create unusual delays of game launch. That’s why it’s important to learn the procedure of hiring a game art development studio before putting it into practice.

It’s no longer surprising that art plays a crucial role in the success of a game, and partnering with a game artwork agency is like foundation of successful game development. Here are five tips that can help you in hiring game art outsourcing services.

We will discuss about:

  • Experience and Expertise
  • Understand your Art Style
  • Communication and Responsive
  • Costing and Deadlines
  • Reviews and References

5 Tips for choosing the perfect game artwork partner

These five tips are essential in strategizing a successful game art development process and hiring a perfect game art development team.

Look out for Experience and Expertise

Selection of a game artwork partner is a tough task, as we have mentioned earlier; however, if you can track their work and experience, it will eliminate further hurdles of game art development. So, choose a firm that has a team of experienced artists and understands your project’s technical requirements while keeping in mind the aesthetic part of the game art.

Also, review their work portfolio to analyze. Would they help in creating your vision? In addition, ask for demo art according to your project requirements for the final decisions.

While enclosing a report for the video game industry Grand View Research highlighted that there is a high demand for game artwork will rise soon, and partnering with an experienced artist helps developer to ensure that their game stands out in a crowded market.

Consider Agency’s Artistic Style

Each artist has a unique art style and every agency caters to different genres, while the gaming industry utilizes a large set of parameters to create their game art and many time brings all in new style with their games. Therefore, it’s crucial to consider the artistic style of the firm while hiring for a game development project.

An example can help you better understand this, if you’re developing a retro-style platformer game, you might want to look for an artist who specializes in pixel art and has experience working with retro-inspired game graphics or if you are developing casino games like Slot or other, you would consider Slot art development team to work on your project.

Nielsen Norman Group research found that people form first impressions of websites and apps in just 50 milliseconds. This underscores the importance of having relevant artwork to your game genre that immediately grabs a player’s attention and draws them into the game world. So, choosing an artist whose art style suits your project will be a great ON for your game success.

Keep yourself audible and communicate

A survey by Project Management Institute says that ineffective communication can lead to project failure 30% of the time. Hence, you should write down it in priority list that you would hire a game art development partner, who keeps all ears on requirements and incorporates accordingly.

Indeed, communication plays a vital role in any project, be it construction sites, website development, or game artwork development. So, it is important to find a reliable game art outsourcing agency that can effectively communicate in your native or preferred language and comprehends your vision for the game.

In addition, a good partner should be prompt in responding to your messages and able to offer regular updates on their progress.

Be sure about estimation and deadline

When outsourcing any type of service, it is essential to obtain an estimate of both the cost and the deadline in the beginning. According to a survey report published in The Creative Group’s blog, 80% of design professionals consider pricing to be the most challenging aspect of freelancing.

Therefore, it is crucial to choose an art outsourcing partner who is transparent about their pricing and work completion and who actively updates their workflow. This will provide you with a clear understanding of the payment structure and any milestones that need to be met, thus helping to prevent any obstacles or delivery delays during development.

Cross- Check references and review

Hiring an outsourcing game art studio follows a procedure similar to hiring an employee for your workspace. So, it is important to check references and read reviews on online platforms to ensure that the studio is reliable and can deliver high-quality artwork that aligns with its portfolio. You can also go through their past clients to inquire about their experiences and work deliveries, as well as ask for references for their work, if publicly available.

In addition, a survey by Nielsen has shown that 92% of consumers trust recommendations from people they know, while 70% trust recommendations from strangers online. This highlights the significance of asking for references from past clients, as it can be an effective way to ensure that you’re working with a reputable game art studio.

Conclusion:

This blog discusses five vital strategies for consideration that help to hire the ideal game art development studio. By following these strategies, you can ensure that you can select an experienced and reliable game art outsourcing agency that can effectively communicate and comprehend your vision while delivering high-quality artwork within the agreed-upon timeline and budget.

If you’re searching for a top-notch game art development studio, look no further than Gamix Labs. Our team of experienced artists has invested decades in perfecting their craft and can create game art that stands out in the crowded gaming market.

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Gamix Labs

We share game news, game tutorials and more to help developers and game artists.